During the interview, Bill talked about the critical steps to gaining clarity in your marketing:
- Congratulate yourself when/if you recognize that you don’t know the “why” behind your business.
- Reconnect (or connect) to real reason (why) behind your business.
- Understand why anyone (beside obvious stakeholders) should care about the success of your business. E.g. Most people want to “Deliver Happiness” – well done, Zappos!
- Ensure your messaging is clear and easy to repeat.
Books referenced during interview:
Thank you, Bill! I so enjoyed our bantering, as well as the opportunity to learn from you!
Here’s to Your Greatness,