Blinded by the End-Product

“Success is not the end-product of a great business; it’s a by-product of that company’s inspiring vision and values.” — Misti Burmeister 

This is why many leaders fail to create successful (and sustainable) company cultures.

This is why managers fail to become leaders.

Success is not the end-product of a great business; it’s a by-product of that company’s inspiring vision and values. Making success the goal blinds us from the opportunities to become stellar at the fundamentals of creating a rockin’ company culture.

Imagine if Tony Hsieh, CEO of Zappos, a company known for its excellence in customer service and culture, had focused purely on creating a profitable online shoe company and ignored the people side of things. I doubt Amazon would have purchased them for $880 million in July of 2009.

Many business leaders want to be the premiere place of employment for their industry… attracting top-tier talent, effortlessly. They want so many resumés coming in that they can’t keep up with them.

But, where does the buzz begin?

It begins with the buzz inside of you

P.S. Want to see a great example of an inspiring leader in action? Vishen Lakhiani of Mindvalley has created such a loud buzz that people move to Malaysia, just to be a part of his vision.

Keeping it simple,

Misti Burmeister, best-selling author of From Boomers to Bloggers: Success Strategies Across GenerationsHidden Heroes and Power Suck.

Misti on Google+

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