Unlabel: Selling You Without Selling Out by Marc Ecko

Welcome to the second installment of “Misti’s Clip Notes,” my new monthly book review. Marc Ecko’s Unlabel: Selling You Without Selling Out is technically a book about branding, but it’s far more about authenticity than anything else. Ecko shows how it’s not enough to simply brand a company. You must also understand that you are a brand and discover what Read More >