“When we, as leaders, can find teams whose passions align with ours, we can do amazing things!” — Misti Burmeister
Sure, Starbucks sells coffee, TED(x) sells seats and Crossfit sells fitness. But many companies sell these same things. So, why do these brands have such a strong, growing reputation?
Because, either by accident or on purpose, they understand our innate human desire to connect with others … through our shared passions, interests and challenges. And they have provided customers with environments that allow, and even encourage, this sense of community.
What would happen if you made “connection” central to your internal mission for 2013?
Keeping it simple,
Misti Burmeister, best-selling author of From Boomers to Bloggers: Success Strategies Across Generations, Hidden Heroes and Power Suck.