Ever wonder what some companies and leaders are doing that leads to a continual influx of top-notch candidates? If you do, you’re not alone. Even the very best leaders are consistently seeking to improve in the area of recruitment, retention and engagement.

There are a number of reasons talented people flock to companies like Honest Tea, Google, Amazon, and Menlo Innovations, just to name a few. For the sake of this conversation (and this video), I have highlighted one of the most critical questions leaders must ask before even interviewing.

In brief, here’s the question: what specifically is your team and/or organization striving to achieve. What result is your team committed to achieve, and why does it matter?

A simple question that is vastly underutilized—mostly because simple doesn’t mean easy. In fact, it’s far easier to simply hire based on qualifications and gut instinct, then on clarity of direction and alignment.

Be among the few who know these answers, and watch as highly dedicated team members flock to your team and produce remarkable results.

I would love to hear the impact your making through your work. Leave me a message to let me know how your team is doing—email me at Misti @ Misti Burmeister.com, or simply leave a comment below.

Here’s to your greatness,

Misti Burmeister

P.S. On the flipside, ignore this question (or worse yet, offer “To make more money” as an answer), and watch as your training and development dollars continue to increase as retention decreases.