business growth trust loyalty_full

“Remember that when you are in a position to influence others, your job is to serve them.” — Misti Burmeister

In small companies, where you can’t buy passion as easily as you can with bigger budgets, most leaders have the imperative of caring built in. The assignment is to build a company culture in which people love to work, and then make it viral. Make it something people flock to.

This is hard for leaders, leaders who are used to telling people what to do and promoting top-down, command and control environments. And so, we see organizations buying awards, marketing their culture, creating a zillion mentoring-type programs and pushing for positive pronouncements on social media.

Smart leaders, though, are realizing that they have to purposefully build a company culture – one that people decide to brag about. Some are so good at building these communities that are so exciting to work for that we not only want to work hard, but we want all our friends/family to know about our experience.

The challenge is that all those hoops you need to jump through to establish an inspiring culture and attract dedicated employees might take away from your time dedicated to growth in revenue.

A shelf full of “best company to work for” trophies might create traction to your company, but that approach isn’t going to create the longevity you seek.

Ultimately, you have to do both.

Keeping it simple,

Misti Burmeister, best-selling author of From Boomers to Bloggers: Success Strategies Across GenerationsHidden Heroes and Power Suck.

Misti on Google+