Connecting People, Driving Profits

Connecting People 

 “When we, as leaders, can find teams whose passions align with ours, we can do amazing things!” — Misti Burmeister

One of our core drives as human beings is the desire for connection – to feel a sense of belonging.

Understanding this core need is the reason Starbucks, TED (and TEDx), and Crossfit have taken off.

Sure, Starbucks sells coffee, TED(x) sells seats and Crossfit sells fitness. But many companies sell these same things. So, why do these brands have such a strong, growing reputation?

Because, either by accident or on purpose, they understand our innate human desire to connect with others … through our shared passions, interests and challenges. And they have provided customers with environments that allow, and even encourage, this sense of community.

What would happen if you made “connection” central to your internal mission for 2013?

Keeping it simple,

Misti Burmeister, best-selling author of From Boomers to Bloggers: Success Strategies Across GenerationsHidden Heroes and Power Suck.

Misti on Google+

2 thoughts on “Connecting People, Driving Profits

  1. Rod Ragland


    I find your posts to be very informative and inspiring. We met many years ago through Carl Zaiss. If you have not heard, he moved from this area to Missouri and passed away. I just wanted you to know.


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