“Ultimately, the organizations with great leadership will make the strongest positive impact on our world.” — Misti Burmeister

After a recent workout, I met John, a salesman for an education-based company. When I asked about his work, he explained,”I have my ‘day job’ but I also do some work with start-ups in my free time.”

“Do you like your job?” I asked.

“Well, it’s like many companies,” John said. “It started off with a really great mission, which I was passionate about, and I sold a lot. But the company recently sold, and the investors only care about the bottom line.”

When I asked if he was still passionate about the product, he replied, “I’m still selling, but I’m just not excited about lining pockets. I’d rather spend my time helping small companies start strong.”

“What if the company re-focused and re-generated a compelling vision?” I asked.

“They’re not going to do that. It’s clear that all they care about is making money, so I’m going to focus on building my side business.”

Turns out, John is one of his company’s top performers. Imagine how much more money the organization would make if the new investors understood how inspired performance boosts bottom-line results.

This happens all the time. An investment company buys a great product with excellent people, but their short-sighted view only loses them money in the long run.

Of course, companies will continue to be bought and sold, and investors will always want to make as much money as possible. This is why we need far-sighted leaders, who refuse to get pulled into the investors’ angst to make a buck.

Keeping it simple,

Misti Burmeister, best-selling author of From Boomers to Bloggers: Success Strategies Across GenerationsHidden Heroes and Power Suck.

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